Between East is an entertainment and media company that celebrates Middle Eastern & North African art, culture, and creativity to reveal a new global identity.
Our Mission
To amplify the voices of talent who are pushing the boundaries to shape culture and create a world where MENA communities are inspired, connected, and celebrated.
What We Do
Storytelling
We know that some of the most impactful stories are those in the digital media. We produce projects across social and digital to help shape those narratives. From branded content to digital series to social shows, we’re exploring new ways to create stories.
Experiences
We curate and produce experiences across the creative arts including our annual IN BETWEEN Festival which drives in over 1k attendees. Our events showcase MENA culture through art, culture, entertainment, music, food, and creativity.
Membership
We just launched our IRL membership to connect MENA creatives. The membership is currently available in LA and will grow to other cities globally. It’s a space for storytellers, creators, entrepreneurs, artists, leaders, and makers to meet, connect, and create together.
Become a Between East Member
Currently only available in Los Angeles, our membership brings our community together through curated experiences, from coffee meetups and workouts to curated dinners, fireside chats, and cultural nights. You'll get invitations and a community to come back to every month.
The membership fee covers the curation of 2-3 experiences each month. Some experiences, such as workout classes or dinners, may have an additional cost.
How it works:
You join the membership (only avail in LA so far)
You get added to Between East close friends on IG
You get monthly emails with curated experiences that you can join anytime
Curated monthly experiences. Cancel anytime.
The Story Behind Our Name
We grew up in the in-between-ness. The stretch of living between worlds. The code-switching. The translating. We see life both ways. We’re the ultimate in-betweeners. Not always sure which way is “ours”. So, our name and brand is meant to represent that. We are the first generation in our families to truly live Between East and West. We’re both old and new. Classic and modern. Established and rebellious. Respectful and challenging.
And in all of this betweenness, we’re working to authentically be ourselves. To live without shame and to actually see ourselves in diaspora, the place future generations might also grow up in, all while not losing the culture of the generations before us who brought us here. Now we’re doing the work that we hope will inspire belonging for generations to come.